Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

After introducing their first performance basketball sneaker in December, Jerry Lorenzo and Adidas are evolving their ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, is one of the most innovative designers in the game. For more than a decade, the California native has ...

The Fear of God Athletics brand was supposed to be a huge deal. The Yeezy partnership had broken down, Adidas’s soccer-inspired shoes — like the Gazelle and Samba — had taken off, and Jerry Lorenzo ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

How Jerry Lorenzo Went From Working Retail to Founding Fear of God Designer Jerry Lorenzo’s clothes have been worn by celebrities like Zendaya, Justin Bieber and Dwyane Wade, among others.

Fresh off releasing the Fear of God Athletics II Basketball shoe last month, Jerry Lorenzo's Adidas sub-label is entering the lifestyle space with its next footwear release. Launching this weekend ...

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing line has a cult-like following, including ...

The partnership aims to create merchandise that connects with fans while maintaining Fear of God's design principles ...