Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more female audience.

Linear TV keeps shrinking. Streaming keeps growing. The latest example comes from the numbers generated in February 2025. Via Rick Porter of the Hollywood Reporter, the split between TV use between ...

and the simulcast on free ad-supported platform Tubi that accounted for a third of streaming usage. Viewers that watched Tubi during the Super Bowl were 38% more likely to be in the 18 to 34 age ...

TV audiences are shrinking. But people will still watch big, live TV shows like the Oscars and Super Bowl if they're streamed ...

Live sports continue to be a major drive for TV viewership, revealed by jumps in popularity due to the Super Bowl and NHL 4 ...

By Rick Porter Television Writer The record-setting audience for the Super Bowl in February wasn’t enough to stop a decline in linear TV viewing for the month. In fact, streaming’s share of all TV use ...

But the most interesting data point about Super Bowl viewership was about streaming: Of those that streamed the game rather than watching on broadcast, one-third tuned in via Tubi. Tubi also ...

For streaming, the percentage was 43.5 percent. That happened despite the massive linear audience for the Super Bowl, which had average viewership in excess of 127 million. Of course, that was ...