The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

This is the third in a series from Quatical’s Marc Binkley examining the 4Ps of marketing ... and the physical placement of products and services (Vliet, 2024). In the last 15 years, place has taken ...