In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role. The Move to the Beat campaign includes ...
Coca-Cola, the soft drinks brand, is getting better value from advertising in Australia by improving internal processes, focussing on marketing science, and measuring the right things. Brands seeking ...
Most recently, in its largest digital campaign ever, Coca-Cola leveraged music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role (see story). QR codes are ...
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