Among other things, they need to understand when to employ responsive, adaptive or hybrid Web design. As cross-channel marketing became mainstream, responsive Web design (RWD) evolved into the ...

Other major brands that chose adaptive over responsive include Amazon.com, Walmart.com and Etsy.com. Even Google itself uses adaptive Web design. It is a common myth that Google prioritizes RWD sites.

In it together: Whereas traditional differentiation focuses on individual learners or small groups of learners, adaptive ...