If you're curious about AI video, Sora and Firefly are where most people start. I put them through a full comparison so you ...

Adobe’s preparing for the next generation of AI agents More autonomy will unlock more creative time 75% of Photoshop users ...

Tools like Generative Expand and the Media Intelligence search tool are now generally available in Premiere Pro.

Adobe announced that it is embracing agentic AI capabilities across its key Creative Cloud and productivity offerings.

Generative Fill combines Adobe Firefly, a family of creative generative AI models, with the non-destructive editing power of Photoshop to expand the creative canvas for millions of customers.

In another example, the Remove Tool was used to eliminate ... reducing reliance on desktop environments. Adobe’s Firefly AI models, which power many of the new mobile features, provide a ...

After spending months in beta, the Firefly AI-powered video editing tool is available for all Premiere Pro editors.

Both the new Adobe Firefly Standard and Firefly Pro plans ... over purple mountain peaks while winking at the camera, for example — and the tool will generate a video in seconds.

Adobe Firefly can now translate and lip-sync any marketing video Reframing and shifting between portrait and landscape is even easier You could expect a 70-80% increase in asset variant production ...

announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet the skyrocketing demand for personalized content across channels such as social ...

Adobe Firefly Services APIs will support a wider range of content types including video and 3D, and power the new Firefly Creative Production offering which provides a simple no-code interface to ...