H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial
H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...
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Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included
The trick is that the clothes on offer will be “worn” by digital twins, created by inputting multiple photos of the models taken from different angles and in different lighting into an AI tool ...