The term “alcopops” presents these drinks in a less intimidating light, and their fruity taste helps conceal the alcohol flavor, meaning that it is almost too easy to overindulge.

Those of us old enough to remember the heady heyday of alcopops may be happy to know that a much-loved favourite is returning. Iconic fruity drink Reef is now back on shelves, giving us a hit of ...

Coors Brewers, which like others in the drinks industry prefer to call the products flavoured alcoholic beverages rather than alcopops, said it was dropping Hooch to concentrate on its Reef brand.

"The name itself is part of the problem – alcopops suggested an element of juvenile immaturity," said drinks expert Rob Willock, to the BBC back in 2013. "[Alcopops] enjoyed a classic product ...

THE LAST 18 months or so have seen two quite extraordinary events in the usually unruffled calm of the drinks trade: events that have changed the normal equilibrium. First, there is the breakthrough ...