Developing best-selling fragrances is nothing new for Valentino. The luxury brand released ... impeccable and modern cuts, all imbued with Italian sophistication,” Lorson explains.

The new Haute Couture fragrance collection features Aptar Beauty’s POM-free prestige pump, classic INUNE ...

The first designer fragrance in my collection, and what I consider to be my “signature scent” the Born in Roma Donna collection by Valentino has always had a special place in my heart.

Now, Valentino is ready to introduce Born ... of scent you wear if you love a long-lasting and audacious fragrance that will have all eyes—and noses—on you the moment you step into the room.