Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

Allstate's Mayhem Reigns in Likeability and Memorability ... Progressive's long-standing mascot, Flo, secured a high rank in Message Recall, second only to Mayhem. Meanwhile, Jamie solidified ...

Five years ago, competitors were challenging Allstate on our perceived weakness: price. The brand needed a character named Mayhem to help show that you may get what you pay for when it comes to ...

Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign to ignite a battle on Twitter that will see the losing teaming get shredded in a live stream. The insurance ...

Post thi Allstate's Mayhem Reigns in Likeability and Memorability ... Delivers Strong Brand Recall : Progressive's long-standing mascot, Flo, secured a high rank in Message Recall, second ...