Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site ...

Amazon's (NASDAQ: AMZN) share price is up 38% over the past three years, making its returns nearly identical to the S&P 500's ...

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

Code and Theory has developed into the emerging tech arm of Stagwell, incorporating innovations such as generative AI and ...

it’s because I want to buy something on Amazon, to take advantage of the Prime subscription I already pay for (which somehow doesn’t include ad-free viewing for video) and the associated ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting ...