Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

Amazon Prime Video is showing more ads in 2025, and it's going to cost customers who can't stand the constant barrage of advertisements. Prime Video is one of the major streaming services ...

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site ...

it’s because I want to buy something on Amazon, to take advantage of the Prime subscription I already pay for (which somehow doesn’t include ad-free viewing for video) and the associated ...

Code and Theory has developed into the emerging tech arm of Stagwell, incorporating innovations such as generative AI and ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as well as audience on Amazon MX Player.

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of the NBA and more WNBA games to the slate. “This is a pivotal year ...

Amazon Ads has announced the launch of Sponsored TV, a self-service ad solution, for brands of all sizes that sell on Amazon.in. Sponsored TV enables brands to run streaming TV campaigns to reach ...