The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

It had to be easy to draw and memorable. And, the Amul girl, who has been synoynmous with the brand was thus born. His son, Rahul daCunha inherited the Amul and kept the legacy alive. Hence ...

showed the iconic Amul girl mimicking one of Urmila’s popular looks from the movie. In the ad, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video ...

Rohit proudly holds the coveted ICC Trophy in one hand while enjoying a butter-smeared slice of bread in the other. The beloved Amul girl sits beside him, offering another slice, with a fresh dollop ...

Mehta discussed Amul’s expansion plans, including its recent entry into the US market and a forthcoming launch in Spain, ...

Mumbai (Maharashtra) [India], June 22 (ANI): Sylvester daCunha, the creator of Amul 's enduring ' Utterly Butterly ' girl, passed away in Mumbai. Amul's managing director Jayen Mehta expressed ...