The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

To do that, data analysis is critical to anticipate customer needs, predict potential roadblocks and provide multiple pathways toward a resolution without any unnecessary stops along the way.

Businesses need to provide an unbroken and highly relevant conversation across channels, responding to and even anticipating customers’ ever- evolving needs. In today’s terms, this is known as ...

Predictive power improves engagement. Top brands use AI in marketing to anticipate needs, prevent churn and personalize customer interactions. Deeper insights build trust. AI sentiment analysis ...

To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.

It involves understanding and anticipating customer needs and aligning the company's products, services, and interactions accordingly. A customer-centric company prioritizes long-term customer ...