Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

WWDC 2025 is just two months away and there’s one thing Apple must do to make it a success: improve its Apple Intelligence ...

and if Apple wants consumers to trust in its next flagship iPhone, I think Apple Intelligence needs to be ready. The world will be watching WWDC 2025 to see how Apple claws itself out of the AI ...

Apple’s enterprise revenue is driven by hardware, but ARR is a rounding error. Here’s how Apple could grow recurring revenue ...

Apple needs to convince consumers to want a new iPhone, whether their old one needs replacing or not. Smartphones are mature devices; they no longer change much each year, unlike in the early ...

Commentary: Apple's iPhone 17 cameras need to impress when the phone launches ... Here are the main points I want to see improved on the iPhone 17 when it likely launches in September 2025.

Siri's 2.0 release would bring the iPhone up to speed with its competition powered by Gemini, but for Apple to pass Google's smart assistant, Siri needs to do more. Personally, I want AI on the ...