Some 64% of B2B marketers say they plan to take ... and Harris Poll of 300 marketing decision-makers (director level or higher) in the United States. An infographic (below) covers key findings from ...

or seek to work in the marketing department of a large organization, technical acuity, agility and a strategic mindset will be crucial as you advance your career. As a marketing student, you can ...

B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, ...