the B2B buyer journey has been turned on its head, making this a critical time to update companies' understanding of it: the nuances, pain points, and opportunities. Two major things are working ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top ... As good business owners understand, the customer journey doesn't stop once they've ...

driving better alignment between marketing and sales Examine the B2B customer journey from multiple perspectives Enlist Kellogg Executive Education's Comprehensive Campaign Template to help drive ...