the B2B buyer journey has been turned on its head, making this a critical time to update companies' understanding of it: the nuances, pain points, and opportunities. Two major things are working ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey ... redefining the landscape of B2B customer interactions.

In this article, I'll explore the research, discuss its implications for revenue teams, and do my best to rally marketers to harness their power in the B2B buying journey. By understanding and ...

Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI ...