Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

Discover what Propolis can offer you. B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing practitioners and team leaders who aim to elevate their B2B ...

Business-to-business (B2B) collaboration is when two businesses in the B2B industry work together strategically and ...

head of digital marketing at in-app engagement platform Insert (recently acquired by Pendo), to learn their thoughts on the role of emotions in B2B marketing. Here are a few of the insights they ...

During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate ... while employees either request new tools or use ...

After the advancements in generative AI in 2022, he realized he might be able to solve the marketing problems he had years earlier using AI. The result was Tofu, an AI-driven B2B marketing ...

B2B apps growing in popularity There are hundreds of thousands of applications available for Apple’s smartphone, which has already sold more than 50 million units. A recent Regus survey showed ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.