The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company.
BIC introduces Aussies to the EasyRinse Razor in new ‘Before and After’ campaign via The Reactor
BIC is excited to introduce the EasyRinse Razor, an innovative new product designed to offer a faster, smoother, and cleaner ...
The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely one of the few people in the world to know that.
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Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward companyBut what claim can a maker of good ol' ballpoint pens, lighters, and razors make to be a tech company? Gonzalve Bich, whose grandfather Marcel Bich founded Bic in 1945, acknowledges that while it ...
Bic Shavers: Brotastic shave Sailesh Wadhwa Campaign details Brand owner: BICLead agency: Lowe & PartnersBrand: Bic ShaversCountry: MalaysiaIndustry Shaving productsChannels used: Events and ...
Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in customer interest in lighters. The Paris-listed maker of ballpoint pens ...
Overview: Société BIC SA is a global manufacturer and seller of stationery, lighters, shavers, and other products with a market cap of €2.67 billion. Operations: Société BIC generates ...
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