The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball ... cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe ...

The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie ... why the LeBron doll wasn't wearing his own brand of shoes.

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

The move was announced on social media by the iconic doll brand as well as the toy manufacturer, Mattel. 'LeBron James is the first-ever Barbie Kenbassador, recognizing his positive impact on ...

LeBron James is no stranger to collaborations. It’s been 15 years since he took his talents to South Beach and teamed up with ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.