Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

It also serves as a complementary method to their unsupervised behavior segmentation platform, B-SOiD, released two years ago. Besides being an effective program, A-SOiD is highly accessible ...

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

The process of tracking migration is not complex. Here are the steps: Analyze customer transaction behavior. Pick a customer segmentation model, and segment your customer population. Use the metrics ...