The Cécred x Ulta Beauty in-store launch features top-shelf and life-size shoppable displays, a permanent endcap, and a front-of-store presentation. It also includes a first-ever salon integration at all The Salon at Ulta Beauty locations, designed to provide salon guests with an intimate Cérecé experience.

Beyoncé's Cécred products are now available at Ulta Beauty nationwide. The brand will also launch a new "Cécred Sunday" salon experience in stores.

Cécred, the hair care brand founded by global superstar Beyoncé Knowles-Carter, has launched a campaign highlighting the hair care experiences of six unique individuals.