Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has ...

Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis.

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, ...

Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This ...

Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's ...

Microsoft Edge wants to make Bing a force to be reckoned with by tweaking its address bar to showcase relevant suggestions.

Recent announcements from Google and Microsoft highlight a slough of new AI capabilities for their search tools.

Microsoft and OpenAI have worked closely since 2019, with Microsoft investing over $13 billion in the ChatGPT maker. However, ...