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Conagra Brands to shut Birds Eye plant in Wisconsin
US food manufacturing giant Conagra Brands plans to shut its Birds Eye frozen vegetables facility in Beaver Dam, Wisconsin. The move is expected to impact all of its 252 workers at the site ...
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Conagra trims sales guidance on supply chain woes
US food group Conagra Brands has lowered its forecast for annual sales due to supply chain disruptions affecting two product categories. The Birds Eye brand owner now expects its organic net sales ...
Birds Eye launches frozen international-flavoured fish range
The six-strong range contains four new products, including Mexican-inspired Tortilla Crumb Fish Fillets and ...
Warc1y
The importance of creativity in reviving the Birds Eye brand
In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...
Just-Food1mon
Conagra trims sales guidance on supply chain woes
Headquartered in Chicago, Conagra owns a portfolio of brands including Birds Eye, Duncan Hines and Healthy Choice among others. Credit: Jonathan Weiss/Shutterstock. US food group Conagra Brands ...