I went as light as possible without bleach for a while—which on my very dark hair was just a chocolate brown—but eventually I succumbed to my blonde desires and entered the salon looking to ...

"These typically lighten up to five shades, so if you are a medium brown color, they can take you to a soft golden blonde. Or if you have dark hair naturally, they will lift to a nice caramel ...

‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing ... pair White Heat ...