Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

For the first time, humans may have caught a glimpse of colors that were previously invisible to the human eye — including what ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Ever wonder which color your state likes most? New research from the house painting company BLUE Painting shows the answer.

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.