The brand has spawned immersive experiences, books, podcasts, toys, albums, clothing, homeware, themed hotel rooms, Facebook ...

But, there's something about him you may not know. Bluey is a blue heeler, Snickers is a sausage dog, Calypso is an Australian shepherd, and Mrs Retriever is, of course, a golden retriever.

The father-of-two’s now hooked on the animated series, was devastated he couldn’t visit immersive experience Bluey’s World Brisbane during his recent Australian tour and has ventured into ...