The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Being a part of it, continuing the legacy – we’re going to have a lot more people later on – being ... and quickly redefined the sports drink category," Bodyarmor Chief Marketing Officer ...