Boots’ are all over TikTok, but the trend is more than it seems—here’s the real meaning of the phrase, and why fashion has nothing to do with it.

The phrase “cute winter boots” gained new meaning on TikTok as users come up with new “algospeak” to discuss topics platform algorithms typically devalue. Concerned about rumors that the ...

they held up pairs of winter boots in one hand, and hand-written signs with those warnings in the other. “If they said those warnings out loud, they worried the algorithm would pick it up ...

But it also reveals a strong knowledge of what the TikTok algorithm likes to promote: "The videos discussing "cute winter boots" leverage the TikTok algorithm's preference for product-focused ...