The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Matt Kaness, CEO of GoodwillFinds and Accenture Song's Ndidi Oteh discuss the importance of clear brand values at retail.

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

But TV brands, especially more budget ones like Vizio, are increasingly looking for new places to show ads. And one of the ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...

In advertising, strategy is frequently overlooked as it works behind the scenes. Yet, much like the human nervous system, it ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the ...

Credit One Bank, a leader in the U.S. credit card industry, today launched a new brand platform and integrated marketing ...