Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

We are the parents, educators, and role models of thosestill figuring out who they are and while they might not admit it what their favorite brand does and says matters to them. As an advertising ...

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Popeyes franchisees have bought into the brand’s multi-year plan to increase franchisee profitability. The company announced ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Competing for customers is harder than ever in the quick-serve and fast casual categories, thanks to more choices, economic ...