For any brand in this day and age to be properly positioned in a meaningful, longterm and a strategicallycompetitive manner, it must, to varying degrees, satisfy all of the conditions of brand values ...

Brand architecture can be a theoretical and over-intellectual process. Debates about naming, visual identity and brand hierarchy often take place in a conceptual vacuum, divorced from business reality ...

Brands are the best way to show off wealth, and the flood of new millionaires around the world like showing off. Brands or products associated with luxury of any kind can benefit from increasing ...