Symbolic meanings (values) associated with these. Within each of the three levels, sub-levels can be distinguished, thus creating a means-end hierarchy consisting of the following elements: ...

Brands are the best way to show off wealth, and the flood of new millionaires around the world like showing off. Brands or products associated with luxury of any kind can benefit from increasing ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...