Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Want to learn more about Squarespace Blueprint AI? Stick around! We have something exciting in store for you at the end that you definitely won’t want to miss! Squarespace Blueprint AI has brought ...

After completing its acquisition of Satcom Direct, Gogo Business Aviation unveiled its new, unified brand and the symbolism ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

In today’s competitive market, small businesses must employ innovative strategies to strengthen their brand identity and ...