After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available ...

That was evident when Nike made the unprecedented move to partner with Kim Kardashian's Skims brand on a new women's ...

In a bold move towards sustainability and innovation, Under Armour has unveiled its first-ever plant-based, regenerative sportswear collection in collaboration with sustainable fashion brand Unless ...

Baltimore-based Under Armour will supply cleats and gloves to the National Football League under a long-term deal announced Tuesday.

The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke.

Under Armour-branded shoes and gloves will be visible on NFL players this fall for the first time since 2020 under a new deal announced today.

Under the terms of the Under Armour agreement, the NFL will support the company’s grass roots initiatives, including its UA Next platform that promotes youth sports and development. Under Armour will ...

Although I have to be honest, the fact it had taken the brand this long to release ... and why for the section below). I took Under Armour’s new shoes to accompany my squat sesh and I’m ...