The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...

ALL BUYING DECISIONS ARE EMOTIONAL. People have both logical and emotional buying motives. Recent consumer surveys show that, in most cases, 20% of the decision to make a purchase is logical and 80% ...

These triggers often play a significant role in our decision-making process as consumers. For marketers, understanding them ...

Key Topics Covered: Research Objectives and Methodology Executive Summary Key Findings - E2W User Decision-making Key Findings - E2W Purchase Process ...

Created with Sketch. Created with Sketch. Slow down the decision-making process to prevent impulsive choices. Be aware of common sales strategies like nudges and the decoy effect, which introduces ...

Prospects typically consume 13 pieces of content before making a buying decision, according to studies ... without having to consume a lot of peripheral content in the process. To make that happen, ...