The new campaign revived and reinvented Captain Birds Eye after 10 years of his being out of the public eye. The campaign drove salience... We’re long-term subscribers to WARC and it’s a tool we use ...

On Monday the frozen food manufacturer introduced the latest actor to play Captain Birds Eye - Riccardo Acerbi, a 56-year-old actor from the Lazio region of Italy. The company claims Acerbi has an ...

Following changes of ownership and positioning, frozen food brand Birds Eye had seen its sales across drop alarmingly; it needed to do something radically different. “Seventy-five percent of British ...

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Frozen food giant Birds Eye has pulled a fish finger advert over concerns raised by County Durham safety campaigners. The TV advert featured a man and boy jumping into the sea with a voiceover ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...