The new campaign revived and reinvented Captain Birds Eye after 10 years of his being out of the public eye. The campaign drove salience... We’re long-term subscribers to WARC and it’s a tool we use ...

On Monday the frozen food manufacturer introduced the latest actor to play Captain Birds Eye - Riccardo Acerbi, a 56-year-old actor from the Lazio region of Italy. The company claims Acerbi has an ...

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Following changes of ownership and positioning, frozen food brand Birds Eye had seen its sales across drop alarmingly; it needed to do something radically different. “Seventy-five percent of British ...

Frozen food giant Birds Eye has pulled a fish finger advert over concerns raised by County Durham safety campaigners. The TV advert featured a man and boy jumping into the sea with a voiceover ...

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