The first prominent change occurred in 1956 ... The left flag retained the fleur-de-lis and Chevrolet logo. Some emblems incorporated call-outs for the higher-performance engine offerings.

or the logo isn’t a bowtie but a cross like the Swiss flag since Durant’s co-founder, Louis Chevrolet, was from Switzerland. Only one thing car enthusiasts can know for sure: At the ripe old ...

DETROIT, Sept. 2, 2011 /PRNewswire/ -- Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous ...