I was alarmed to see the featured photo in the print California section showing elementary school children reading a book sponsored by a well-known processed breakfast cereal. Exposure to this ...

Despite numerous nutrient claims on the box, children’s breakfast cereals are still higher in calories, sugar, and salt than in an equal amount of adult cereals. Despite numerous nutrient claims ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

Findings by food researchers revealed that 92% of kids' cereals contained higher than they should levels of sugar.

Oberholzer-Gee, Felix, Dennis Yao, Britta Kelley, and Lizzie Gomez. "Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children." Harvard Business School Case 712-463, February ...

A recent report by the Food Foundation found that 93 percent of breakfast cereals aimed directly at children contain high or medium levels of sugar. Kellogg’s Fruit Loops Marshmallows has the ...

It needs to be balanced and of good quality, so a bowl of highly sugared, highly processed breakfast cereal is really not the way to go. There are a number of less processed, whole grain ...

I was alarmed to see the featured photo in the print California section showing elementary school children reading a book sponsored by a well-known processed breakfast cereal. Exposure to this ...