News

Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...
Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
People1y
Coca-Cola Unveils Marvel-Themed Cans Featuring More Than 30 Heroes and Villains — from Iron Man to Hulk
Coca-Cola x Marvel: The Heroes limited-time cans spotlight characters like Black Panther, Loki, Captain America and more Sabrina Weiss is the Editorial Assistant of PEOPLE's food department.
The Drum19d
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
Coca-Cola classics in literature / Coca-Cola Coca-Cola’s latest campaign, ‘Classic,’ takes an unusually understated approach for a brand of its scale. Rather than chasing interactivity or AI ...
Creative Review8mon
Coca-Cola’s Olympics packaging through the ages
“The early 90s design trends were all about bold colours, abstract shapes, and a playful, almost cartoonish aesthetic. Coca-Cola’s can for Olympic Games Barcelona 1992 really captured that spirit. We ...