In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Marketers, by now, are well-versed in the customer journey ... in situations with two or more key players—all with their own buyer's journey—a single buying-process visualization maps them both, and ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

This investment will enable MaxIQ to scale operations, accelerate product innovation, and expand its leadership team as it redefines the future of customer journey management for B2B SaaS enterprises.