Customer 'Lifetime Value' Is The Wrong Metric For Success
ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.
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Four Steps to Maximizing Customer Lifetime Value
Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...