The customer complaint ecosystem comprises distinct complainer personas. According to a recent article by the University of Florida, brands confront five types of complainers. To understand how social ...
With qualitative research, marketers can move beyond the blurry, two-dimensional image generated by quantitative metrics, discovering rich details that bring targeted customer groups more sharply into ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback