Who gets to own a number? That's the question at the heart of a dispute between football star Lamar Jackson and Dale ...

The JR Motorsports team owner said that the #8 car will drop the original style used since 2019 and continue with the Dale Earnhardt, Inc. (DEI)-style font. For context, Jackson, the Baltimore ...

Per ESPN's Jamison Hensley, Baltimore Ravens quarterback Lamar Jackson filed an opposition claim with the U.S. Patent and ...

Lamar Jackson’s drive to win the battle of the famous No. 8s is racing on. Last year, Jackson challenged a trademark claim ...

Dale Earnhardt Jr. tried to register for the trademark number 8, but Lamar Jackson came in out of nowhere and filed an ...

Thursday evening, news broke that Lamar Jackson’s legal team had filed a Notice of Opposition to a Dale Earnhardt Jr. trademark. More specifically, it had to do with the number “8” (eight).

Former NASCAR Cup Series driver Dale Earnhardt Jr. recently opened up about the controversial theory surrounding 23XI Racing driver Bubba Wallace and Hendrick Motorsports driver Kyle Larson.

The number uses the same font that Earnhardt used when he raced for Dale Earnhardt Incorporated in the 2000s. Earnhardt's red ...

It wasn't until after he left Dale Earnhardt, Inc. that he switched to No. 88 ... Earnhardt and JR Motorsports using the classic No. 8 font that was used by DEI. They just don't want them using ...

Ultimately, Dale Earnhardt Jr. and associates took the mindset of ‘we’re not using it so whatever’ when it came down ...