Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go head-to-head with former athletes who lay similar claim to the number. Among them is Dale Earnhardt Jr., who used the number on his famous Budweiser-sponsored car earlier in his career.

Lamar Jackson and Dale Earnhardt Jr. are embroiled in controversy over who has the right to use the number 8. Considered two of the greatest to ever don that number (although Alex Ovechkin would like a word),

The NFL quarterback Lamar Jackson has recently filed a legal dispute against NASCAR legend Dale Earnhardt Jr. over use of number 8 as TM.