With this cold snap in the air and a need for warmth, plum is fast becoming the colour of the season and it can be worn ...

As the air gets crisp, nature around us withers, and we lean into darker, deeper hues, plum is the perfect makeup shade to have in the mix. “Plum instantly brightens the eyes and skin in the ...

A rich purple plum shade, the hydrating formula is infused ... you want a wash of colour – without committing to a full-on dark lip. You can layer up the formula for more colour payoff and ...

No plum lipstick is the same. Myriad shades fall under this umbrella term – blood-red and burgundy undertones reminiscent of punky purple and magenta takes, and then gothic dark berries that ...

The success of the shade encouraged the brand to expand its collection of plum-coloured products to include more for lips, an eyeshadow palette and even a mascara. Last year, forever make-up muse ...