The serifs of Diet Coke and the short-lived New Coke notwithstanding ... serifs that aren’t quite right or a wonky-looking bottle with a logo painted across it. But Bodega owners don’t ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

The initiative will start with the roll-out of new 13.2oz bottles of Coke, Diet Coke, Coke Zero Sugar, and other Coke flavors later this month in a handful of Northeast states, Florida ...