To elaborate on the Act’s definition of direct marketing, the Information Commissioner says “it includes messages trying to sell goods or services and those promoting an organisation or its values or ...

Meta has agreed for the first time to stop targeting a Facebook user with ads on the basis of their personal data. After a four-year dispute, the company has signed a negotiated settlement, just days ...

Discover how the latest POPIA guidance expands direct marketing rules to include phone calls & voice messages. Stay ahead on compliance!

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...