Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

New Disney American Girl Doll options are coming with dolls based on Disney Princesses. If you’re a fan or collector of American Girl Dolls, Disney just released a collection you need to know about.

On a recent Monday morning, Alexandria Schindler could be found furiously coloring Disney books at the kitchen table and meticulously arranging ...

Why just dress like a princess when you can smell like one, too? Disney is teaming up with retailer Bath & Body Works to launch a collection inspired by several characters from the Disney Princess ...